Events
Cultural Traditions vs Best GR Practices: How to Avoid Conflicts and Advance Interests?
- What to do if local competitors use questionable tactics and circumvent national law
- How to succeed while maintaining the highest ethical standards
- How to make sure that local teams of global players are not hiddenly playing “dirty” games
Rafal Stepnowski
Milly Doolan
Yuriy Sak
Weronika Kuna Delivering Win-Win GR Projects with Limited Resources: the Case of Signify
During this interview, Bogdan Slek, who has more than 20 years experience, will share how his company developed win-win projects during the pandemic:
- How to set GR and policy priorities with governments in a crisis;
- How to motivate teams in the face of budget cuts and layoffs;
- How to deliver win-win projects that balance short-term and long-term impacts.
Bogdan ŚlękHow to Enhance GR Activities with Socially Impactful Media Campaigns: Guiding Principles and Messaging Tools
In her presentation, Olesya Olenytska, Government Relations and Public Affairs Director for METRO Cash & Carry Ukraine, will:
- Share successful examples of complex PR/GR campaigns;
- Reveal her tools and the underlying principles for making such campaigns a success;
- Provide examples of effective strategies, message boxes and impact-measuring techniques.
Olesya OlenytskaFacilitating Digital Transformation for Trusted and Mutually Beneficial Relationship-Building
In his presentation, Oleg Yakymchuk, Google’s Government Affairs & Public Policy lead in Ukraine, will:
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tell about how to facilitate a multi stakeholder engagement;
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describe how digital transformation was driven in Ukraine;
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show opportunities that digital transformation opens for businesses, government and communities.
Oleg YakymchukEvolving Public Affairs to Meet Changing Client Needs: Lessons from Central Europe
In our interview with Marek Matraszek, a public affairs guru who started his career in the early 1990s, we are going to talk about:
- The evolution of the public affairs profession over the last decade;
- New challenges clients and the regulatory environment are presenting to government relations professionals;
- A vision for public affairs consultancy in the upcoming decade.
Marek MatraszekConsolidating Сoalitions Around Emerging Ridesharing Regulations in CEE
In the interview, Mark Boris Andrijanic, the regional CEE Head of Public Policy at Uber will share the strategies his company used to consolidate the ride-sharing sector in the region around the need to upgrade the regulatory framework by the means of:
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Taking opinion leadership role on advising governments on the best global practices for ride-sharing regulation;
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Creating task forces and working groups with all major stakeholders;
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Engaging with customers, industry players and NGOs to find consensus on the most debated issues;
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Finding common ground with opponents and competitors.
Mark Boris AndrijanicCo-Creation of Policy Agenda Instead of Old-Fashioned Lobbying
In the interview with Tamara Bullock, who has more than 20 years of international experience as a GR professional, we are going to talk about:
- The best ways to advance corporate interests with government stakeholders in an increasingly digitized environment;
- Key tools to win the support of industry stakeholders and to collaborate with competitors;
- Case studies in building effective partnerships with governments in co-creating the policy agenda.
Tamara BullockCultural Aspects of Lobbying in the Financial Industry: Parallels and Comparisons of CEE with the Rest of the World
Caroline EmchImpact of COVID-19 on the Future of Government Affairs: How to Improve Government Relations to Mitigate the Negative Impact of Future Pandemics
In his presentation Ahmet Atay, the Government and Corporate Affairs Director at Microsoft Turkey, will open up on:
- The most effective ways to help governments and collaborate with them in fighting the pandemic;
- How to strengthen long-term institutional partnerships between corporate and public entities;
- Mitigating the risks of possible future pandemics long-term.
Ahmet AtayInvestUkraine: a Government Agent of Foreign Investors’ Interests
In the interview, we are going to talk with UkraineInvest’s director about:
- The complexity of the roles the agency plays;
- Tools and instruments the agency is using as a lobbyist inside the government;
- The challenges of the investor acquisition process during the COVID-19 crisis;
- The role of an “investment nanny” and how the agency deals with GR teams in foreign corporations.
Yevhenii Shakotko