Keynotes

Mar, 18 11:00 AM CET
Big Ideas Stage
Keynote

Delivering Win-Win GR Projects with Limited Resources: the Case of Signify

During this interview, Bogdan Slek, who has more than 20 years experience, will share how his company developed win-win projects during the pandemic:

  • How to set GR and policy priorities with governments in a crisis;
  • How to motivate teams in the face of budget cuts and layoffs;
  • How to deliver win-win projects that balance short-term and long-term impacts.
Our guest speaker will also share his vision on post-COVID government relations and open up about how his team has been transforming to meet demands of the post-pandemic recovery.
Speakers
Bogdan Ślęk Public & Government Affairs Director CEE at Signify
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Mar, 18 11:30 AM CET
Big Ideas Stage
Keynote

How to Enhance GR Activities with Socially Impactful Media Campaigns: Guiding Principles and Messaging Tools

In her presentation, Olesya Olenytska, Government Relations and Public Affairs Director for METRO Cash & Carry Ukraine, will:

  • Share successful examples of complex PR/GR campaigns;
  • Reveal her tools and the underlying principles for making such campaigns a success;
  • Provide examples of effective strategies, message boxes and impact-measuring techniques.
Speakers
Olesya Olenytska Director Government Relations and Public Affairs at METRO Cash and Carry Ukraine; Co-Chair of Retail and E-Commerce Committee American Chamber of Commerce of Ukraine
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Mar, 18 12:00 PM CET
Big Ideas Stage
Keynote

Facilitating Digital Transformation for Trusted and Mutually Beneficial Relationship-Building

In his presentation, Oleg Yakymchuk, Google’s Government Affairs & Public Policy lead in Ukraine, will:

  • tell about how to facilitate a multi stakeholder engagement;

  • describe how digital transformation was driven in Ukraine;

  • show opportunities that digital transformation opens for businesses, government and communities.

Speakers
Oleg Yakymchuk Government Affairs & Public Policy lead, Google Ukraine
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Mar, 18 12:30 PM CET
Visionary Stage
Keynote

Evolving Public Affairs to Meet Changing Client Needs: Lessons from Central Europe

In our interview with Marek Matraszek, a public affairs guru who started his career in the early 1990s, we are going to talk about:

  • The evolution of the public affairs profession over the last decade;
  • New challenges clients and the regulatory environment are presenting to government relations professionals;
  • A vision for public affairs consultancy in the upcoming decade.
Speakers
Marek Matraszek Chairman of CEC Group
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Mar, 18 12:30 PM CET
Big Ideas Stage
Keynote

Consolidating Сoalitions Around Emerging Ridesharing Regulations in CEE

In the interview, Mark Boris Andrijanic, the regional CEE Head of Public Policy at Uber will share the strategies his company used to consolidate the ride-sharing sector in the region around the need to upgrade the regulatory framework by the means of:

  • Taking opinion leadership role on advising governments on the best global practices for ride-sharing regulation;

  • Creating task forces and working groups with all major stakeholders;

  • Engaging with customers, industry players and NGOs to find consensus on the most debated issues;

  • Finding common ground with opponents and competitors.

Speakers
Mark Boris Andrijanic Head of Public Policy, CEE at Uber
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Mar, 18 1:00 PM CET
Visionary Stage
Keynote

Co-Creation of Policy Agenda Instead of Old-Fashioned Lobbying

In the interview with Tamara Bullock, who has more than 20 years of international experience as a GR professional, we are going to talk about:

  • The best ways to advance corporate interests with government stakeholders in an increasingly digitized environment;
  • Key tools to win the support of industry stakeholders and to collaborate with competitors;
  • Case studies in building effective partnerships with governments in co-creating the policy agenda.

Speakers
Tamara Bullock Public Affairs Director EMEA at TetraPak
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Mar, 18 1:00 PM CET
Big Ideas Stage
Mar, 18 1:30 PM CET
Visionary Stage
Keynote

Impact of COVID-19 on the Future of Government Affairs: How to Improve Government Relations to Mitigate the Negative Impact of Future Pandemics

In his presentation Ahmet Atay, the Government and Corporate Affairs Director at Microsoft Turkey, will open up on:

  • The most effective ways to help governments and collaborate with them in fighting the pandemic;
  • How to strengthen long-term institutional partnerships between corporate and public entities;
  • Mitigating the risks of possible future pandemics long-term.

Speakers
Ahmet Atay Government & Corporate Affairs Director at Microsoft Turkey
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Mar, 18 1:30 PM CET
Big Ideas Stage
Keynote

InvestUkraine: a Government Agent of Foreign Investors’ Interests

In the interview, we are going to talk with UkraineInvest’s director about:

  • The complexity of the roles the agency plays;
  • Tools and instruments the agency is using as a lobbyist inside the government;
  • The challenges of the investor acquisition process during the COVID-19 crisis;
  • The role of an “investment nanny” and how the agency deals with GR teams in foreign corporations.

Speakers
Yevhenii Shakotko Head of Legal Affairs and Regulatory Policy Department at UkraineInvest
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Mar, 18 2:00 PM CET
Visionary Stage
Keynote

Best GR Practices to Support Local Communities Through the Pandemic

In his presentation Jakub Olek, Regional Government Relations Director for Europe East & Middle East and Africa at Lime, will share some of the projects that helped Lime strengthen its relationships with local governments across the region by helping communities in their struggle against the pandemic.


Speakers
Jakub Olek Regional Government Relations Director Europe East & Middle East and Africa at Lime
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