Keynotes

During this interview, Bogdan Slek, who has more than 20 years experience, will share how his company developed win-win projects during the pandemic:

• How to set GR and policy priorities with governments in a crisis;
• How to motivate teams in the face of budget cuts and layoffs;
• How to deliver win-win projects that balance short-term and long-term impacts.

In her presentation, Olesya Olenytska, Government Relations and Public Affairs Director for METRO Cash & Carry Ukraine, will:

• Share successful examples of complex PR/GR campaigns;
• Reveal her tools and the underlying principles for making such campaigns a success;
• Provide examples of effective strategies, message boxes and impact-measuring techniques.

In his presentation, Oleg Yakymchuk, Google’s Government Affairs & Public Policy lead in Ukraine, will:

• tell about how to facilitate a multi stakeholder engagement;

• describe how digital transformation was driven in Ukraine;

• show opportunities that digital transformation opens for businesses, government and communities.

In our interview with Marek Matraszek, a public affairs guru who started his career in the early 1990s, we are going to talk about:

• The evolution of the public affairs profession over the last decade;
• New challenges clients and the regulatory environment are presenting to government relations professionals;
• A vision for public affairs consultancy in the upcoming decade.

In the interview, Mark Boris Andrijanic, the regional CEE Head of Public Policy at Uber will share the strategies his company used to consolidate the ride-sharing sector in the region around the need to upgrade the regulatory framework by the means of:

• Taking opinion leadership role on advising governments on the best global practices for ride-sharing regulation;

• Creating task forces and working groups with all major stakeholders;

• Engaging with customers, industry players and NGOs to find consensus on the most debated issues;

• Finding common ground with opponents and competitors.

In his presentation Ahmet Atay, the Government and Corporate Affairs Director at Microsoft Turkey, will open up on:

• The most effective ways to help governments and collaborate with them in fighting the pandemic;
• How to strengthen long-term institutional partnerships between corporate and public entities;
• Mitigating the risks of possible future pandemics long-term.

In the interview, we are going to talk with UkraineInvest’s director about:

• The complexity of the roles the agency plays;
• Tools and instruments the agency is using as a lobbyist inside the government;
• The challenges of the investor acquisition process during the COVID-19 crisis;
• The role of an “investment nanny” and how the agency deals with GR teams in foreign corporations.

In his presentation Jakub Olek, Regional Government Relations Director for Europe East & Middle East and Africa at Lime, will share some of the projects that helped Lime strengthen its relationships with local governments across the region by helping communities in their struggle against the pandemic.