Delivering Win-Win GR Projects with Limited Resources: the Case of Signify

The lighting sector, where Signify—formerly Philips Lighting—is one of the global leaders, has been going through challenging times. With lower demand and revenues, most companies have cut costs and reduced staff to keep their business running. Signify is no exception.

Under these conditions, delivering GR and policy wins has become several times more difficult. During this interview, Bogdan Slek, who has more than 20 years experience, will share how his company developed win-win projects during the pandemic:

• How to set GR and policy priorities with governments in a crisis;
• How to motivate teams in the face of budget cuts and layoffs;
• How to deliver win-win projects that balance short-term and long-term impacts.

Our guest speaker will also share his vision on post-COVID government relations and open up about how his team has been transforming to meet demands of the post-pandemic recovery.

Speakers

Bogdan Ślęk Public & Government Affairs Director CEE at Signify