Co-Creation of Policy Agenda Instead of Old-Fashioned Lobbying
Among the most conservative professions in the corporate world, GR and lobbying are now facing one of the biggest transformations in history. With increasingly digitized communications channels, including those with policy-makers, companies need to transform their approaches.
Traditional lobbying has been the standard way of advancing corporate interests in public policy. The main objective of lobbying activity has been to convince decision-makers through persuasion, argumentation, research and coalition-building to approve favorable legislation.
With policy transparency increasingly exposed to social media, companies using the familiar approaches could risk unprecedented damage to their corporate reputation. Changing conditions are forcing them to initiate any policy shift by engaging in in-depth dialog with all public stakeholders, community members and government decision-makers.
In the interview with Tamara Bullock, who has more than 20 years of international experience as a GR professional, we are going to talk about:
- The best ways to advance corporate interests with government stakeholders in an increasingly digitized environment;
- Key tools to win the support of industry stakeholders and to collaborate with competitors;
- Case studies in building effective partnerships with governments in co-creating the policy agenda.
Tamara Bullock