Sebastian Tolwinski
Head of Regional Corporate Affairs & Public Relations at Upfield
Corporate Affairs and Public Relations Regional Director, Upfield.
Almost 20 years of hands-on experience in communications and corporate relations including public affairs, media relations, brand PR, CSR, crisis management. All earned in multilingual and multicultural settings e.g. MetroGroup, Heineken, Ferrero, Upfield, Daewoo and for distinctive international brands such as Heineken, Desperados, Zywiec, Nutella, Kinder, Tic Tac, Raffaello, Rama, Flora, Proaktiv, Violife, Actimel, Activia.
Specializes in developing successful strategies and long-time relations with stakeholders to ensure smooth operations of the business and attaining its goals. Seasoned expert in the issue management e.g. alcohol, sugar, fat in the environment of increased legislative, commercial and healthy challenges. Member of Supervisory board in Polish Food Federation since 2016. Co-founder of Polish Coalition for Sustainable Palm Oil and leader of the team tackling healthy aspects.
Awarded in 2013/2012/2011 for PR and corporate projects e.g. best integrated PR campaign, best PR manager, best spokesman in Poland, best integrated campaign. Member of Press Club Polska (since 2010). Since 2013 a jury member of “Złote Spinacze” — the most prestigious PR competition in Poland. Graduated from Polish Academy of Science (Social Communications), University of Warsaw (Applied Linguistics) and Maria Curie-Sklodowska University in Lublin (Applied Linguistics).
Takes part in
COVID-19 as a trigger of public campaigns for healthier lifestyles: The case of plant-based food producers of Poland
In his presentation, Sebastian Tolwinski will share key milestones and outcomes in Upfield’s recent PR/GR campaign to protect plant-based food producers from legislative discrimination:
- How the campaign used media and consumers to influence decision-makers;
- The difference engaging with think-tanks and civil society makes;
- Building a coalition makes it easier to get necessary amendments to balance regulations.
Sebastian Tolwinski