Andreea Plesa
Government Affairs Director at Novo Nordisk
Andreea Plesa currently serves as Government Affairs Director for Novo Nordisk SEEMEA Region, where she is responsible for strategic advocacy initiatives and innovative partnerships with the healthcare systems and actors in South & Eastern Europe. Prior to this, Andreea was Corporate Affairs Director of Novo Nordisk Romania. Her previous experience includes Public Affairs & Corporate Communications roles with Coca-Cola, UPC, and a large gold mining project in Romania. Andreea started her career as a consultant at CEC Government Relations in Bucharest in the mid 90’s, where she assisted local and multinational companies in designing engagement strategies and driving policy initiatives in a country transitioning towards a free market economy and democratic structures.
Takes part in
From Publicity to Stakeholder Capitalism: Art of Persuasion and Science of Advancing Interests
In the conversation, our host Andreea Plesa will touch upon:
- The ABCs of government relations: Mapping stakeholders, understanding their needs and agendas, finding common ground;
- The growing role of social media influencers on government decision-making;
- The increasing importance of policy teams within corporations;
- The basics of planning and implementing a GR strategy: GR team responsibilities and the correct allocation of resources.
Andreea Plesa