How to Enhance GR Activities with Socially Impactful Media Campaigns: Guiding Principles and Messaging Tools

PR and GR activities do not always go together well. There are situations where companies and governments don’t make their collaboration public. Still, the general trend is towards greater transparency and more publicity around all government relations.

The question many GR professionals are discussing is how to turn a PR campaign supporting GR activity into a powerful tool to enhance overall impact. The key is that both GR and PR campaigns have to be socially impactful, that is, to make a difference for the industry, the society or the country as whole.

In her presentation, Olesya Olenytska, Government Relations and Public Affairs Director for METRO Cash & Carry Ukraine, will:

• Share successful examples of complex PR/GR campaigns;
• Reveal her tools and the underlying principles for making such campaigns a success;
• Provide examples of effective strategies, message boxes and impact-measuring techniques.

Speakers

Olesya Olenytska Director Government Relations and Public Affairs at METRO Cash and Carry Ukraine; Co-Chair of Retail and E-Commerce Committee American Chamber of Commerce of Ukraine