From Publicity to Stakeholder Capitalism: Art of Persuasion and Science of Advancing Interests

In this interview, Andreea Plesa, an experienced public affairs executive who started her career in the field in the mid 90s, will focus on recent changes caused by the COVID-19 pandemic while reviewing the unchangeable fundamentals of the public affairs profession.

In the conversation, our host will touch upon:

• The ABCs of government relations: Mapping stakeholders, understanding their needs and agendas, finding common ground;
• The growing role of social media influencers on government decision-making;
• The increasing importance of policy teams within corporations;
• The basics of planning and implementing a GR strategy: GR team responsibilities and the correct allocation of resources.

Speakers

Andreea Plesa Government Affairs Director at Novo Nordisk